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B:Engage
100/100

A private B2B practice for three to four engagements at a time

A B2B practice that engages buyers on a human level. Fractional CMO for B2B software, SaaS and commerce companies: ABM, outbound engines and marketing operations.

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Where the numbers come from

Four recent engagements behind the figures above. Client names stay private. Each one in five lines: the challenge, what I did, why, how and the result.

  1. 01

    6,000 delivery tasks. Uncopyable campaigns

    Challenge
    A services firm doing outbound in a saturated market.
    What
    Rewrote the verticals, the ICPs and the messaging.
    Why
    The firm's own delivery history was the one source no competitor could copy.
    How
    Read 6,000 delivery tasks, meeting transcripts and proposals, surfaced the patterns and built the campaigns from them.
    Result
    Outbound-sourced leads grew from €1M to €2.5M in one year.
  2. 02

    One roundtable. Two deals

    Challenge
    Getting in front of senior enterprise stakeholders.
    What
    An executive roundtable over a Michelin-star dinner, orchestrated and led by me.
    Why
    A room of peers earns attention a cold email never gets.
    How
    Nine executives at the table, then a disciplined follow-up with everyone invited, including those who declined.
    Result
    A €50k proposal signed within 2 months. 8 months later, a €500M account that never attended came inbound and signed a €150k deal.
  3. 03

    20,000 dormant contacts. One agent

    Challenge
    20,000 contacts sitting dormant in a B2C CRM.
    What
    An agent that ran the reactivation on WhatsApp.
    Why
    Reading each record first meant each message matched that contact's history.
    How
    The agent read every CRM record and wrote the WhatsApp outreach from what it found.
    Result
    20k contacts reached on WhatsApp, with no customer support overload.
  4. 04

    The list before the signal

    Challenge
    When YC announces a batch, every account executive emails the same startups the same week.
    What
    A list of those companies before the announcement, for an investment fund.
    Why
    The first message a founder gets is read. The fiftieth is not.
    How
    A scraper that reads GitHub activity and finds the companies while they are still building, with a dashboard and a qualifier on top.
    Result
    A first-mover list, ready before the batch drop.

Full detail available under mutual NDA. Reference conversations at the client's invitation.

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Tier 1

One to one. Fractional

A senior strategist embedded in your team, working 1:1 with your leadership as a fractional B2B strategist. ABM pilots, autonomous outbound engines and marketing operations, for 2 to 12 months.

What the engagement does not include
  • 01 No introductory calls. Correspondence answered within 24 hours by the practitioner. No SDR, no BDR, no assistant.
  • 02 No published case studies. Client identities are withheld by protocol. Reference conversations available at the client's invitation.
  • 03 No monthly retainer below a defined threshold. The practice takes engagements, not accounts. Scope, price, and cadence are agreed once - not renegotiated monthly.
  • 04 No visible waitlist. When the practice is full, the Playbooks tier remains open. New engagements begin as existing ones conclude.
  • 05 No performance marketing. Distribution is by referral and by the work itself.
The Practice
  • 3 to 4 accounts at a time. No more.
  • By referral or direct invitation.
  • Deep, held, and long - typically 2 to 12 months.
On requestPriced per engagement · not per month
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Tier 2

The frameworks, self-serve

The Playbook
  • The frameworks the Practice runs on, extracted and edited for self-serve.
  • ABM, Outbound and Marketing operations playbooks.
  • Single payment. VAT included. Delivered by email.
  • Free updates for the life of the playbook.
  • 14-day refund, no questions asked.
€50Per playbook · one-time
Waiting list will be announced soon
AI Modules
  • Who to target: targeting criteria and disqualifiers by vertical.
  • Frameworks and build guides: the full architecture, not the overview.
  • Every tool the Practice ships, available on GitHub.
  • Includes the base Playbook for that domain.
  • Free updates + first access to new modules.
€100Per AI Module · one-time
Waiting list will be announced soon